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There is nothing kosher about the pastries Wesley Klein peddles.
This one-time bar mitzvah boy is the brains behind Baconery, an online foodie paradise where pork and pastry become one.
The business’ motto: "Life is just better with bacon.”
Starting next week, Klein will begin selling his bacon creations at a cafe in a Chelsea bookstore.
"We get emails every day from people who love our pastries and who keep asking, ‘Where’s your store?” said Klein, 33. "So we’re going to test our products and see how it works out.”
Starting on May 1, visitors to the cafe at Books of Wonder on West 18th St., will find wonders on the menu like bacon brownies, chocolate coconut bacon and white chocolate bacon pretzel rods.
"The chocolate peanut butter bacon cookies are my favorite, ” said Klein. "You got a lot of different tastes in there.
Born in New York and raised in Miami, Klein said his life-long love affair with bacon began at breakfast.
"My mom would make bacon for breakfast and the house would have that amazing smell, ” he said. "I would eat it with French toast. I love the sweet and salty.”
Klein tried his hand at other businesses as he worked his way back up the East Coast, landing back where he started in New York some seven years ago.
"I fell in love with New York because of the various foods, ” he said. "That’s what kept me here.”
Then, one day, it hit him.
"Why not take my passion, which is breakfast and sweets, and take that to the next level?” he asked himself.
So last year Klein, who describes himself as a bit of a "mad scientist” and swears he never goes a day without bacon, began experimenting with his favorite food.
Soon, Klein came up with a menu and assembled a team to produce and market his creations.
"My parents tried it and liked it, ” he said. "They thought I was crazy a year ago, but now they think I might have something here.”
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The glorious god of cured meat has bestowed upon us a new bacon-only bakery, aptly namedThe Baconery. Among the sweet, sweet offerings, we found their Bacon Pumpkin Spice Muffins($22/6-pack) and Bacon Blueberry Muffins ($22/6-pack) to be the first things added to our cart. We've yet to taste the creations, but we're seriously doubting there's any way to screw up such a thing as these swine-y breakfast cupcakes.
Featured on September 30, 2011
Today's word is: bacon.
It's everywhere you look.
In your coffee. In your ice cream. In your breast pocket (no explanation necessary).
It was only a matter of time before your blueberry muffin was involved.
Welcome to the regime of Baconery, a bold group of bakers who won’t rest until everything you ever cared about is filled with bacon, launching online Wednesday.
What these guys do: make dreams come true. They also take your standard lineup of delicious baked goods—chocolate chip cookies, scones, marshmallow bars, etc.—and add thick cuts of locally butchered bacon to them. (Foreign bacon has no place on a scone.)
Along with smoky delightfulness like brownies, banana bread with walnuts and pretzel rods dipped in chocolate (all of course with bacon), there will be a secret menu. What’s on it is, well, a secret (cupcakes may make an appearance). But you’ll access this mystical land of classified pork by name-dropping famous fictional pigs (hint: think of Kermit’s love life).
So picture it: it’s Saturday morning. You wake to the heavy smell of... muffins. No, brownies. No, wait. It’s bacon. Wrong. It’s all of the above.
You love it when it’s all of the above.
Featured on September 26, 2011
Launching next Wednesday is Baconery, a bakery that only sells baked goods filled with bacon. Think pumpkin-spice bacon muffin, bacon dog biscuits, chocolate peanut butter bacon cookies, and more. They launch Wednesday, and while they won't have a storefront, they'll ship all over the U.S. [Official Site]
Featured on September 23, 2011
6 pack- $14.99
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